Tiny Apple offers digital strategy services that build lasting value for companies, brands, and movements in a chaotic world.

Photo of Annie Schoening 
Email: annie@tinyapplegroup.com

our story

Annie Schoening created Tiny Apple in 2013 to help Fortune 500 companies, startups, emerging brands, nonprofits, and movement builders reach their goals through high-value digital campaigns, platform and audience strategies, experiential marketing, targeted communications and storytelling, design, and research. Our services leverage Annie’s 15 years of experience working in partnership with private and public sector stakeholders to capture growth opportunities amidst a constantly changing and increasingly challenging digital landscape.

She’s a builder and a connector who’s obsessed with culture, the internet, how people use (or misuse) power, and building a collective of trusted experts who can share their gifts with the world. Prior to founding Tiny Apple, she worked in digital marketing and social media at MTV/Viacom and Time Inc.

Annie leads Tiny Apple and can partner as an individual or build a team from a collective of trusted experts, from graphic designers and developers to researchers and producers. We also provide customized digital marketing bootcamps for individuals and small teams (under 20 people).

Recent clients

  • Bristol Myers Squibb

    Scope of work:

    Social media content strategy, audience growth, external communications, thought leadership

    Sector: Pharma

  • Hip Hop Public Health

    Scope of work:

    Holistic digital strategy and implementation spanning web, social, video, and email, focusing on constituent growth and retention, content and messaging, partnerships and collabs, fundraising, events, brand and UX/website optimizations

    Sectors: Health, Education

  • Yale School of Management Executive Education

    Scope of work:

    Marketing and advertising campaigns across search, social, and third-party channels; plus content strategy, product, and audience research

    Sectors: Education, Ed-Tech

  • Nicole Miller

    Scope of work:

    Paid media campaigns across social media channels; audience growth and customer retention strategies, plus analytics and reporting

    Sectors: Fashion/Apparel, Home, Licensing

  • Interlochen Center for the Arts

    Scope of work:

    Produced and led a 3-day virtual marketing bootcamp for the Center’s Marketing and Communications team

    Sectors: Arts, Education

  • Strive

    Scope of work:

    Digital change management for national team and SOPs across social, email, search, and website; long-term growth and retention strategies in coordination with leadership and key stakeholders

    Sectors: Social Impact, Professional Services, Change Management

  • Close Rikers

    Scope of work:

    (Pro bono) Produced and led a 1-day in-person digital best practices bootcamp for the Just Leadership USA team; created social media content and participated in movement actions

    Sectors: Social Impact, Policy

  • Lash Star Beauty

    Scope of Work:

    Marketing and advertising campaigns across display, search and social; Shopify and SEO optimizations, including content and analytics; organic social media strategy; implemented loyalty program and CMS strategy that increased returning customers by 45%

    Sectors: Beauty, DTC, E-commerce

  • Johnson & Johnson - J&J

    Scope of work:

    Social media content strategy, audience growth, external and crisis comms as well as thought leadership; data reporting and analysis

    Sectors: Pharma, Health, Consumer & Lifestyle

A peek at our work

  • Tiny Apple Bootcamp cover

    Bootcamp for Just As I Am (JAIA)

    Highlight

    In 2021, Tiny Apple hosted a digital strategy bootcamp for JAIA leadership and 15 youth leaders to expand digital reach and create a cohesive brand strategy for social media. (Pro bono)

  • Lash Star Beauty

    Lash Star Beauty

    Highlight

    2021: Produced a social media series with makeup artist Kelly McGuinness and photographer Andrew Holtz about bridal beauty, in concert with the launch of Lash Star’s customer loyalty program.

  • Bristol Myers Squibb

    Bristol Myers Squibb

    Highlight

    2024: We created and produced a 6-month long social series about the company’s global C2C4C ride to raise funds for cancer research, reaching record-high engagement rates.

  • Columbia Business School Executive Education

    Columbia Business School

    Highlight

    2018: While leading the paid social campaigns for CBS’ Executive Education and global Executive MBA programs, we drove record program leads with a cost-per-acquisition up to 50% below cohorts’ benchmarks, plus increased overall web visitors and social engagement year over year.